Free brand audit checklist


If you’re thinking about re-evaluating your brand but you aren’t sure what you need—if anything—then look no further. Just stop now because I’ve put together a brand audit checklist to help you.

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I wrote about the differences between a brand and a logo. If you’re thinking, “Well I have a logo.. but none of that other stuff.” then this checklist will help you track things you do have, and things you might want to consider having developed by a professional.

Not everything on this list will apply to everybody, but it should give you a good idea of the many touchpoints that should be considered when building your brand.

This PDF can be kept digitally, or you can easily print it off and mark it by pen if you’re old school.

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